On July 14, 1930, Luigi Pirandello's play The Man With the Flower in His Mouth became the first drama ever broadcast over the then-experimental medium of television. Produced as part of the BBC's test transmissions from the Baird studios in London, the play was chosen partly because of its length (less than half an hour) and partly because it only contained three characters. The actors were Earle Grey as "The Man," Gladys Young as "His Wife," and Lionel Millard as "The Customer." The production was extremely low budget. For instance, when a change of scene was necessary, a screen was merely held in front of the camera while the actors changed seats.