When C.L. Grigg first introduced 7-UP to the world in 1929, he called it "Bib-Label Lithiated Lemon-Lime Soda." Although there were already more than 600 lemon-lime soft drinks on the market, Grigg's new brand sold well enough to keep him afloat--even through the stock market crash which occurred just two weeks after he introduced the drink--and, thankfully, he soon changed the name to the much easier to pronounce "7-UP."