The original sponsor for I Love Lucy was the tobacco company Phillip Morris. References to the company and its products can still be seen in many episodes such as "Lucy Does a TV Commercial" (Episode #30) in which Lucy dresses up as the Phillip Morris icon Johnny the Bellhop. In addition, Lucy and the rest of the cast were forbidden to use the word "lucky" in the show as Phillip Morris didn't want to remind the audience of their arch cigarette rival, Lucky Strikes. The original opening credits for the show featured Phillip Morris cigarettes as well, along with animated stick figures of Lucy and Desi, but these credits were removed and replaced with the familiar "valentine" credits in 1958 when CBS began airing reruns of the series.