Race car driver Louis Chevrolet and ousted General Motors founder William C. Durant started the company in 1911.

Chevrolet first used the bowtie logo in 1914 on the H series models (Royal Mail and Baby Grand) and The L Series Model (Light Six). It may have been designed from wallpaper co-founder Durant once saw in a French hotel room.

In 1953, when GM executives were looking to name the new Chevrolet sports car, assistant director of Public Relations Myron Scott suggested "Corvette" after the small maneuverable warship.

"American Pie" (Don McLean), "Keeping the Faith" (Billy Joel), and "She's in Love with the Boy" (Trisha Yearwood) all mention Chevrolet by name.

The Vert-A-Pac shipping system, designed specifically for the Vega, made it possible to ship 30 vehicles per rail car, instead of 15. All the cars were positioned nose down, and since they were shipped with all of their required fluids, certain aspects had to be specially designed for this type of shipping, including an oil baffle in the engine, a special battery and even a repositioned windshield washer reservoir.

Introduced in June 1915, the 490 sold for $490. The name would not denote the price for long (by 1921, the average price was $820) but it would stay low enough to take a chunk out of the Model T market.

When the first Corvette rolled off the assembly line in 1953, an American icon was born.

All of these have been Chevrolet slogans, along with "Our Country, My Truck", "See the U.S.A. in your Chevrolet", and "Baseball, Hot Dogs, Apple Pie & Chevrolet".

Ever since 1935, the Suburban has been one of Chevrolet's most profitable vehicles.

Although the Corvair's reputation and legacy were impacted by the controversy, a 1972 Texas A&M University safety commission report for the National Highway Traffic Safety Administration found that the 1960-63 Corvair possessed no greater potential for loss of control in extreme situations than its contemporaries.